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Case Study:
Advanced Fire & Safety

Complete Website Redesign

Advanced Fire & Safety in Naples, Florida, recently hired Battle Plan Web Design to completely revamp their online presence.

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For years, their website paid very little dividends on the investment they were making. Once we took a look at their current site, we could see why very few calls were coming in.

The site was boring to view, with very little color and badly cropped photos. The design was unprofessional and appeared to be “thrown together” by amateurs. Of its many shortcomings was a convoluted and confusing navigation system, almost no information about the company’s services, and what little content it contained was badly organized.

Battle Plan did a complete redesign on the website with the potential customer’s “first impression” in mind. We added high impact graphics and photographs of the company’s products. We simplified the menu system, so it was easy for customers to find the information they needed. Then we optimized the entire site to perform better in search engines.

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Next Phase: Eliminate Paid Ads

When we started this project, AFS was spending over $300 in paid ads on Google each month, in an attempt to be visible to the customers searching for fire protection services in Southwest Florida. Our goal was to eliminate that cost by getting the new website to appear in the organic listings.

We focused on local search engine optimization for specific keyword phrases that are important to the company. We invested heavily into SEO tactics and link building for the account. Our goal was to reach page ONE in the organic (unpaid) Google search listings for all the keywords that they currently have to PAY Google for.

We began the process in April 2013, and in just 3 months, we had amazing results. Below is a chart of just some of the keyword phrases that Advanced Fire & Safety appear on page ONE!

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We Can Prove It!

Don't take our word for it. Open up Google in your browser ... type in the keyword searches below ... and see where Advanced Fire & Safety ranks today.

Or, save yourself the typing and just click the terms below ... the Google search pages will open in a new browser.

fire extinguisher maintenance naples fl
fire extinguisher service naples fl
fire extinguisher inspection naples fl
fire extinguisher training naples fl
home fire extinguishers naples fl
commercial fire extinguishers naples fl